To create effective web design, there are important thing you have to do firstly. Your target is audience, right? That is why you must know how users will think of your site. You just provide relating information, not reading it more and more time. When you know what users think, simply you understand what public needs. Commonly, the habit of website’s users are similar to customers in the stores. They will begin to make a purchase after picking lots information. It is your challenge to provide interest and clickable pages.
Do you think users are going to read all information at your website? They don’t read, but scan it. When un-interesting pages are found, they will skip to spend more time with those pages. Yes, people will not make complete choice because most of them make a final decision based on something interesting to see. Even though you come with perfect ideas, but when you never tried understanding market, you will get nothing.